Internet marketing, also known as online marketing, is the branch of advertising and marketing, which utilizes the internet and its related applications to increase the sales of a particular brand, product or service.
Internet marketing has lots of benefits. First, it has made shopping easier. With just a click, we can already buy something at the comforts of our home. Some even go to the extent and opt to shop groceries online and have them delivered to their doorstep rather than physically visiting the grocery store. Another obvious benefit of it is that it has made advertising easier and cheaper. It is especially beneficial for small and starting companies that can only allocate a smaller budget for marketing.
How exactly do we go about internet marketing? The following are some tips to advance our brand, product or service using the internet:
1. Set up social media accounts
Facebook, Twitter and Instagram have taken the world by storm. These three have the biggest reach out of all social media sites. Making an account for your product or brand in such sites will greatly help in promotion.
Devise ways to increase likes and gain more followers. Launch promos and contests that require followers to recommend your site to more people.
2. Use Search Engine Optimization
Search Engine Optimization (SEO) is the process of increasing the number of visitors to a particular page by ensuring that such site is on top of search engine results. It sounds so simple, but not everyone has the knack for it. According to experts, SEO is a proven way of boosting the visits of a particular website.
3. Get endorsements from local celebrities
Getting endorsements is the go-to strategy in mainstream marketing. However, an endorsement from a celebrity will also do wonders even when done online. It is not necessary to solicit the endorsement of a big-shot celebrity, a local celebrity will do. Send these people a sample of your product and get their feedback within a few days.
4. Create content
Content marketing is another type of online marketing. It focuses on the creation of content related to the brand to be posted on different websites. Primarily there are two types of content marketing – guest blogging and self-blogging. The content on these websites will link back to the original site of the brand and should theoretically increase the site traffic.
As mentioned earlier, content marketing also includes creating content for your own blog. This blog should contain pertinent information regarding your brand and other information such as testimonials and reviews from your previous customers.
Go back to the basics and start typing away those email addresses. This may seem a painful task, but it is one of those good ol’ marketing strategies that always work. Build an email list of potential clients.
Email marketing is one of, if not the earliest, form of online marketing. The customer is regularly sent emails of the latest products, promos and other related information regarding the brand. The circular is the predecessor of such emails. However, unlike circulars and other promotional letters, emails are more convenient and cheaper since there is no longer a need for postage.
6. Try online advertising
Online advertising works the same way as those on conventional media. An ad of the product or service is posted on a particular website for a fee. It is more expensive than the aforementioned strategies, but it really pays off.
Social media sites such as Facebook, Twitter and Instagram offer such service.
7. Build your reputation
The last, and probably most important internet marketing tip, is know how to build your reputation. Nothing beats a good reputation. Customers will willingly come and check out our product or service after hearing a good review, therefore, it is important to maintain the quality of product or service. Aside from that, also know how to do damage control. Customers nowadays often take out their grievances online and post reviews regarding products or services they did not like. When you get a bad review, immediately talk to the aggrieved customer to address such complaint.
Also, provide a comments and suggestions area on your product’s website to show your customers that their opinions and suggestions are important to you.
A strong internet marketing strategy will increase not only the traffic on our website but eventually our product sales. There is no strict formula in online marketing. It is on a case-to-case basis. Do not be afraid to experiment and find out which strategy best suits your brand.